This has been done before, but never on this order of magnitude. A local Seattle guy put a fake ad up in the casual encounters section of Craig’s List, and then posted the results on Encyclopedia Dramatica (WARNING: NOT SAFE FOR WORK).

Waxy covers the whole embarassing, life-damaging debacle:

Instantly, commenters on the LiveJournal thread started identifying the men. Dissenters emailed the guys to let them know they were scammed. Several of them were married, which has led to what will likely be the first of many separations. One couple in an open marriage begged that their information be removed, as their religious family and friends weren’t aware of their lifestyle. Another spotted a fellow Microsoft employee, based on their e-mail address. And it’s really just the beginning, since the major search engines haven’t indexed these pages yet. After that, who knows? Divorces, firings, lawsuits, and the assorted hell that come from having your personal sex life listed as the first search result for your name.

Kids, I know this goes without saying, but be smart. Please. For the children.